The challenge for the Verd Nail Polish project was to create a brand identity and packaging design that reflects the brand’s commitment to clean beauty, sustainability, and modern elegance. The goal was to develop a visual language that feels fresh, sophisticated, and eco-conscious while standing out in the competitive beauty industry. Targeting eco-conscious beauty lovers, trendsetters, and high end brand lovers, the design needed to appeal to those who seek high-quality, non-toxic nail products with a refined aesthetic. The branding features a soft yet modern color palette, organic-inspired typography, and minimalistic packaging with sustainable materials. The design embraces clean lines and subtle textures, reinforcing the brand’s ethos of natural beauty without compromise. By blending eco-friendly design with a high-end feel, the Verd Nail Polish project successfully bridges the gap between sustainability and luxury, offering a product that looks as good as it performs.