The challenge for the 2024 Design Week poster was to create a bold, dynamic visual that captures the energy, innovation, and collaborative spirit of the event. The goal was to design a piece that not only promotes the week’s activities but also serves as an inspiring representation of the creative process. Targeting design students, faculty, and industry professionals, the poster needed to be both engaging and informative. The concept combines vibrant typography, layered textures, and movement-driven graphics, reflecting the ever-evolving nature of design. A carefully curated color palette and modern layout create a striking balance between structure and spontaneity. By blending artistic expression with clear messaging, this poster sets the tone for an exciting and immersive Design Week, inviting attendees to engage, explore, and push creative boundaries.

Silver ADDY Award - Out of Home - Poster Single